‘2013: No Marketing Goals This Year, Just One Word’ by Patsi Krackoff

Patsi Krackoff’s latest blog post is titled “2013: No Marketing Goals This Year, Just One Word”.

Krackoff says, “No goals for 2013. I’m not setting any marketing goals this year. Goals are bad. I am not kidding, and there’s research to prove it. This isn’t just me trying to avoid feelings of failure when I’m not seeing immediate results.

Here’s an excerpt from Peter Bregman’s blog Consider Not Setting Goals for 2013 on HBR:

It’s not that goals, by their nature, are bad. It’s just that they come with a number of side effects that suggest you may be better off without them“.

2013: No Marketing Goals This Year, Just One Word

Patsi Krackoff’s Blog