‘Attention SEOs & CEOs – SEO Grew Up’ – ‘Website Magazine’ Article
The latest article on ‘Website Magazine’ is titled “Attention SEOs & CEOs – SEO Grew Up”.
Joe Griffin says, “We all compare SEO to paid search in one facet or another. Many try to force SEO into an ad model. By looking at keyword search volume, existing rankings and click-through rate assumptions, one can build a financial model to demonstrate a hypothetical uptick in organic search traffic assuming certain on-page and off-page SEO tactics yield a “predictable” result.
It’s a good exercise. It gets numbers on paper. It helps open up the eyes of those higher-ups that don’t understand SEO and its ability to generate revenue”.
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