‘How Penn and Teller Turn the Audience Into Social Megaphones′ by Jay Baer
Jay Baer ‘s latest ‘Convince & Convert’ blog post is titled “How Penn and Teller Turn the Audience Into Social Megaphones″.
Baer says, “One of the biggest mistakes brands are making in social is overemphasizing their owned media and underemphasizing their earned media. Companies are spending time and riches to acquire a larger audience so that they can talk at more people, while simultaneously ignoring the simple truth that those people aren’t just message receptacles, but also megaphones”.
How Penn and Teller Turn the Audience Into Social Megaphones
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