‘Marketing Efficiency: Conversion optimization is the science of doing marketing better’ – ‘MarketingExperiments’ Blog

The latest ‘MarketingExperiments’ blog post is titled “Marketing Efficiency: Conversion optimization is the science of doing marketing better”.

Daniel Burstein says, “I was listening to a story on the radio this morning about the investments in green energy Congress recently passed. I was really impressed with the ingenuity many entrepreneurs applied to the challenge of generating energy more efficiently – such as turning used cooking oil into diesel and creating electricity from naturally occurring underground hot water.

Well, marketing has a similar way to improve efficiency – conversion optimization”.

Marketing Efficiency: Conversion optimization is the science of doing marketing better

MarketingExperiments Blog