‘Mobile accounted for 18% of US search spend in Q4 2012’ – ‘Econsultancy’ Blog
The latest ‘Econsultancy’ blog post is titled “Mobile accounted for 18% of US search spend in Q4 2012”.
David Moth says, “Smartphones and tablets accounted for almost a fifth (18%) of total US search spend in Q4 2012, according to data from IgnitionOne.
Year-on-year figures show that paid search spend on tablets has increased by 163% compared to 87% on smartphones, while clicks have increased by 135% and 29% respectively.
The report also found that CPCs have increased by 45% on smartphones, while tablet CPCs have increased by a relatively low 12%. On tablets search ad impressions increased 212% while on smartphones the increase was 20%”.
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