‘Your Online Reputation Management Guide For 2013’ – ‘Business 2 Community’ Article

Melissa Agnes says, “Your online reputation is your brand’s reputation.

Today, word of mouth exists primarily online. Reviews, searching, trends… they all exist online. So when someone says something about your brand, or wants to know something about your brand, guess where they go. You got it! They go online. From our smartphones to our tablets and computers, to interacting with family, friends, colleagues and customers, our lives – and thus our reputations – exist online.

With the changing of Google’s algorithms and with the unlimited amount of tweets, blog posts, videos, comments, discussions and others that get published to the world wide web on a daily – make it hourly – basis”.