The latest article on ‘MarketingProfs’ is titled “Customer Service via Twitter: A Social Media Experiment [Infographic]”.

Verónica Maria Jarski says, “As an experiment in customer service via social networks, in this case Twitter, Software Advice recently had four employees send customer service tweets via their personal accounts to 14 leading consumer brands in seven industries.

In collaboration with CIO, Software Advice wanted to test the speed, efficiency, and quality of the brands’ replies to tweeting customers.

Each company was tweeted to once per weekday for four consecutive weeks. Each tweet fell into one of these categories”.

Customer Service via Twitter: A Social Media Experiment [Infographic]

MarketingProfs

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