‘How an Ad Agency Used a ‘LinkedIn Bomb’ to Land a New Client’ – ‘Mashable’

Todd Wasserman says, “As everyone who watches Mad Men knows, the ad business is tough. Winning over new clients is particularly challenging.

But a Lexington, Ky., ad agency used a tool that didn’t exist in Don Draper’s day — LinkedIn — to grab the attention of a potential client in a way that would have made Draper smile, or at least smirk.

Cornett Integrated Marketing Solutions calls the stunt a “Linkedin Bomb.” Here’s how it happened: In April, everyone in the agency sent LinkedIn requests to A&W Restaurants President Kavin Bazner and Director of Marketing Sarah Blasi at the exact same time”.