‘What Drives Readers to Your Content’ – ‘MarketingProfs’ Blog
The latest article on ‘MarketingProfs’ is titled “What Drives Readers to Your Content”.
Lenna Garibian says, “More than three-quarters (76%) of online adults in the US say they have, in the previous three months, clicked on links to related stories (e.g., articles, videos, pictures) to continue reading about a topic, according to a report by nRelate.
Moreover, such related links (often located at the bottom of an article and leading to a similar one) are the second most preferred method of finding information online (28%), trumping content links recommended by friends via Facebook (8%). Search-engine results (48%) are the type of link people are most likely to click on when discovering content online”.
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