‘Why Niche Social Networks Are Worth Businesses’ Time’ – ‘Business 2 Community’ Article

Lisa Gulasy says, “Facebook, Twitter, LinkedIn, Pinterest and Google+; in the realm of all things social, these networks are gods among men. So when it comes to social media marketing for business, it makes perfect sense that every business should have a presence on each of these platforms, right?

Well, no, obviously. Every good marketer knows some businesses are just wrong for some of the big guys. Kuno Creative, a champion of content marketing, for example, isn’t the right fit for Pinterest but works well on LinkedIn. And while a photography business can have a Twitter presence, time and resources are much better spent on photo-centric platforms like Tumblr and Flickr”.