The latest ‘Econsultancy’ blog post is titled “Australian marketers should make mobile their New Year’s resolution”.

Teresa Sperti says, “In the next five years, Experian predicts more than 50% of marketing budgets will be associated with mobile, as above-the-line channels continue to become more interactive and engaging – but it’s a far cry from where Australian marketers are today.

A recent study conducted by the CMO council and Adobe found only 41% of Australian marketers are spending 25+% of their marketing budgets on digital activity as a whole – and there is little doubt in my mind that mobile investment is barely more than a blip”.

Australian marketers should make mobile their New Year’s resolution

‘Econsultancy’ Blog

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