The latest article on ‘The Forrester Blog’ is titled “How To Make The Most Of Your Investments Across The Marketing Mix”.

Luca Paderni says, “Over the last few years, the rise of the always addressable customer combined with a challenging economic environment with stagnant markets has created a perfect storm — challenging marketers’ ingrained assumptions about how to best invest their budgets.

And with that comes one major recurring question that senior marketers must face. While simple, it still proves daunting for marketers: how can I make sure that I have best allocated my marketing and communication investments to support my brand in the marketplace and clearly drive positive outcomes?”.

How To Make The Most Of Your Investments Across The Marketing Mix

The Forrester Blog