The latest ‘Econsultancy’ blog post is titled “Paid search CPCs increased by 30% in 2012: report”.

David Moth says, “Christmas proved to be expensive for UK retail paid search marketers, as average CPCs increased by a third (30%) peaking at around £0.35.

According to a new report from Kenshoo, the rise was partly fuelled by a 27% increase in ad budgets compared to 2011.

There were predictable spikes in search spend at the beginning of December as retailers tried to cash in on the consumer rush to buy gifts in time for Christmas”.

Paid search CPCs increased by 30% in 2012: report

‘Econsultancy’ Blog

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