‘Payola: The Dark Side of PR’ – ‘ReadWrite’
The latest post on ‘ReadWrite’ is titled “Payola: The Dark Side of PR”.
Cormac Foster says, “We all know PR reps work charm and tsotchkes to build “relationships” with journalists and analysts, but they’re way less shady than, say, Black Hat scammers in the SEO biz, right?
Apparently not. A few weeks ago, I saw the following job post on Elance. The description was a remarkably up-front pay-for-play bid”.
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