‘Content Marketing: Webinar strategy increases registration, lead capture 91%’ – MarketingSherpa Case Study

MarketingSherpa has released a case study titled “Content Marketing: Webinar strategy increases registration, lead capture 91%”.

David Kirkpatrick says, ” Webinars are an effective part of a content marketing strategy, but they pose some challenges for marketers: choosing topics, getting registrants to attend the webinar, and determining the best webinar time.

This B2B newsletter article covers how one company went from a trial-and-error process of determining content and scheduling its webinars to a consistent “rhythm of business.” The company now has set days of week and time of day for its webinars, and ongoing monthly series covering specific topics.

Read on to learn how this organized webinar strategy led to a 91% increase in webinar — and lead capture — registration”.

Content Marketing: Webinar strategy increases registration, lead capture 91%

MarketingSherpa