The latest ‘Econsultancy’ blog post is titled “Facebook’s Graph Search: what does it mean for marketers?”.

David Moth says, “For everyone in the digital marketing industry, the big news of the day is the launch of Facebook’s new Graph Search.

In a nutshell, the new tool allows you to search for people, pages, businesses and other services based on the information shared by other Facebook users.

Dodgy name aside, it’s an exciting announcement that might cause a few worried conversations at Google.

But what are the opportunities for marketers, and is it going to kick off a new race to drive up the number of ‘likes’ for brand pages?”.

https://econsultancy.com

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