‘How Marketers Can Optimize For Clicks Based On Time Of Day’ – ‘Marketing Land’ Article
The latest article on ‘Marketing Land’ is titled “How Marketers Can Optimize For Clicks Based On Time Of Day”.
Kelsey Jones says, “As we enter 2013, the growth of online advertising continues at a healthy pace. In October 2012, the Interactive Advertising Bureau (IAB) released a report showing record-breaking, $17 billion online advertising revenues in the first half of 2012 – a 14% increase over the same period in 2011.
With this growth also comes a greater need for strategy. As TV advertisers are well aware, an advertisement’s time slot can have a dramatic impact in terms of how a consumer reacts to that ad. For marketers or advertisers running campaigns online, it can also be extremely useful to know the optimal time periods in which to run their initiatives”.
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