‘How to Use Push-Pull Marketing to Generate eBook Revenues′ – ‘The Future of Ink’ Blog
The latest article on ‘The Future of Ink’ blog is titled “How to Use Push-Pull Marketing to Generate eBook Revenues″.
Kathleen Gage says, “For the first time ever, adulteBook sales surpassed that of hardcover books.
The Association of American Publishersreported that in the first quarter of 2012, adulteBook sales were up to $282.3 millionwhile adult hardcover sales came to only $229.6 million.
In last year’s first quarter, hardcover sales accounted for $223 million in sales while eBooks logged $220.4 million“.
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