‘Landing Page Optimization: 262% increase in lead rate’ – ‘MarketingExperiments’ Blog
The latest ‘MarketingExperiments’ blog post is titled “Landing Page Optimization: 262% increase in lead rate”.
Daniel Burstein says, “Here is an A/B split test from our Landing Page Optimization online course …
Background: A B2B company offering business VoIP telephone services
Goal: To increase the number of quote requests
Primary Research Question: Which quote process will generate more total leads?
Approach: A/B multifactor split test”.
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