‘Pitney Bowes talks segmentation, trends, and data’ – ‘Econsultancy’ Blog
The latest ‘Econsultancy’ blog post is titled “Pitney Bowes talks segmentation, trends, and data”.
Cielo Lutino says, “Mailrooms are quickly becoming anachronistic features of corporate offices, but in their prime, they featured postage meters and beeping, blinking copy and fax machines bearing the Pitney Bowes logo. The company did very, very well.
But as physical communication methods became more digital, Pitney Bowes’ profits fell. Between 2008 and 2011, revenues slipped to $5.3 billion, a billion-dollar drop as US and European economies, its key markets, softened”.
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