The latest ‘Econsultancy’ blog post is titled “13 content marketing tips from the experts: how to write a great blog”.

Juliet Stott says, “There are many content marketing tools that B2B marketers can use. The most popular is the blog. In Rebecca Lieb’s book, Content Marketing, she says: “No topic or industry is too arcane for a blog”.

She cites a US-engineering company, Indium, that has no less than 73 different blogs…on soldiering materials. Having that many blogs increased the firm’s inbound leads by 600%“.

13 content marketing tips from the experts: how to write a great blog

‘Econsultancy’ Blog

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