‘Convergence of Marketing and Journalism is a Recipe for Better Content′ by Jay Baer
Jay Baer ‘s latest ‘Convince & Convert’ blog post is titled “Convergence of Marketing and Journalism is a Recipe for Better Content″.
Baer says, “In this week’s Baer Facts, Kyle Lacy from ExactTarget and I talk about a recent blog post by social business smartie David Armano that illustrates an emerging marketing team structure that includes journalism/editorial guidance. This is an interesting and exciting development, as it wasn’t that long ago that marketing and journalism were like two beta”.
Convergence of Marketing and Journalism is a Recipe for Better Content
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