‘How Pinterest Can Shape Your e-Commerce Content Strategy’ – ‘Business 2 Community’ Article

Joe Taylor says, “Every year, BDO USA asks chief marketing officers from major retail companies whether they include social media in their marketing strategies. After BDO asked the question in 2007, WWD reported that just 4 percent of CMOs admitted to spending some of their time on social media. By last fall, that number rocketed to 86 percent.

Digging deeper into those numbers, nearly every one of the top marketers in fashion retail told BDO’s researchers about their presence on Facebook. However, one in five said they already had plans to leverage Pinterest. That’s roughly the same amount of marketers that have built flash sales and mobile coupons into their strategies for the coming season”.