‘Can You Buy Your Way To A Better Customer Experience?’ – ‘The Forrester Blog’
The latest article on ‘The Forrester Blog’ is titled “Can You Buy Your Way To A Better Customer Experience?”.
Kerry Bodine says, “Earlier this month, Avis announced that it will acquire Zipcar. On paper, the combination of a traditional car rental company with a car-sharing service sounds like a win-win deal. Unfortunately, many of Zipcar’s customers think they’ll end up as losers. Here’s just a sampling from the hundreds of comments that concerned Zipsters have posted on Facebook since the acquisition announcement”.
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