‘Five steps for improving lead generation ROI’ – ‘Econsultancy’ Blog
The latest ‘Econsultancy’ blog post is titled “Five steps for improving lead generation ROI”.
Patricio Robles says, “Most companies involved in lead generation spend a considerable amount of time thinking about, well, lead generation, with an emphasis on generation.
Unfortunately, the truth of the matter is that far more organizations have mastered the art of generating leads than have mastered the science of converting leads into sales”.
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