‘How Facebook’s Graph Search Will Change Customer Engagement’ – ‘Business 2 Community’ Article

Tricia Morris says, “More than one billion people like and comment on Facebook posts and pages an average of 3.2 billion times every day. Are they liking and commenting on your brand’s posts and pages – and is your brand responding? Because engagement just got a lot more important.

This month, Facebook announced its new Graph Search. Graph Search is to your network on Facebook what Google is to the web. When released, it will appear at the top of every Facebook user’s page to provide the ability to search for businesses, organizations and more based on location and/or the recommendations and activity of friends, family and connections – and that information is extremely powerful”.