‘A/B split test produces 36% more cart completions’ – ‘MarketingExperiments’ Blog | Internet Marketing NewsWatch

The latest ‘MarketingExperiments’ blog post is titled “E-commerce: A/B split test produces 36% more cart completions”.

Daniel Burstein says, “Background: B2C company offering package vacations. In this test, we focused on improving the checkout process.

Goal: To increase cart completions

Primary research question: Which cart page will generate the highest completion rate?

Approach: A/B split test (variable cluster)”.

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‘A/B split test produces 36% more cart completions’ – ‘MarketingExperiments’ Blog