‘Social media in 2013: the year we finally go “beyond the like”’ – ‘Econsultancy’ Blog

The latest ‘Econsultancy’ blog post is titled “Social media in 2013: the year we finally go “beyond the like””.

Heather Taylor says, “Social media is not the new kid on the block anymore but it’s still a growing channel and 2013 will see a number of changes – or so our industry experts think. Brands are starting to realise the importance of this channel and are looking for real numbers to back up the claims of agencies and social media experts.

The continued growth of content will affect how people use and interact with social media and the beands using it. And now that we can collect more specific and individual data through social media, this content will become even more effective”.

Social media in 2013: the year we finally go “beyond the like”

‘Econsultancy’ Blog