‘Bye, Bye Marketing Funnel – It Was Fun While It Lasted’ – ‘The Forrester Blog’
The latest article on ‘The Forrester Blog’ is titled “Bye, Bye Marketing Funnel – It Was Fun While It Lasted”.
Corinne Munchbach says, “Dear Marketing Funnel,
It’s over. We had a good run together, but let’s face it: we’re just not good for each other anymore. And I’ll be honest, it’s you, not me. You’re just too linear and you don’t prioritize the people that matter to me, or care about the activities that I know will make me more efficient and relevant. After decades of good-enough, I’ve found someone who puts people first and recognizes how important it is to get to know them, putting loyalty over one-time encounters. I’ve found my soul mate of the future and I’m going all in.
I’m sorry, but I’m better than this“.
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