‘Converting Prospects with Storytelling’ – Web Marketing Today
The latest ‘Web Marketing Today’ blog post is titled “Converting Prospects with Storytelling”.
Kathleen Fealy says, “Connecting with others is the power of storytelling. If artfully crafted, the words engage people and weave visual and emotional connections. Stories can help increase traffic and conversions on a website. Using an fMRI scanner, which detects brain activity by monitoring blood flow — more activity”.
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