MarketingSherpa has released a case study titled “Email Marketing: CNET win-back campaign sees 8% subscriber re-engagement”.

Courtney Eckerle says, ” While some marketers might find it difficult to remove inactive email addresses, it’s a necessary step for list hygiene. Maintaining a clean email list of quality subscribers allows for relevant content, and will outperform a bloated list.

In this MarketingSherpa case study, read how CNET, a news and information source for the tech-savvy, started a win-back campaign as part of an overall list cleanse to ensure high levels of deliverability for its email newsletters and marketing sends”.

Email Marketing: CNET win-back campaign sees 8% subscriber re-engagement

MarketingSherpa

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