‘Identity as a search ranking factor’ – ‘Econsultancy’ Blog
The latest ‘Econsultancy’ blog post is titled “Identity as a search ranking factor”.
Peter Meinertzhagen says, “Your personal and brand identity are both influencers on your visibility in search engines. How and to what extent does the power of your brand affect your rankings?
When discussing search engine ranking factors it can be easy to overlook the impact of identity and how it influences the results we see.
The idea of identity as a ranking factor is also linked to social metrics as the ‘strength’ of your identity on social networks can go a long way towards the display of trust and authority”.
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