‘Principles of Market Segmentation, Part 1: Business to Consumer’ – ‘Business 2 Community’ Article

Vickie Pittard says, “One of the mantras small business owners hear these days is the need for market segmentation. Marketing effectiveness and efficiency, we are told, requires increasingly sophisticated market segmentation. Yet, without some training in marketing, the business owner might be frustrated or, worse, investing a great deal of time segmenting customers and prospects in ways that will be unproductive. If you own a small business and you feel lost or frustrated by the need to segment your customers and prospects, this quick overview of the principles of market segmentation is for you”.