‘SEO vs PPC – The True Click Through Rates’ – ‘Business 2 Community’ Article

John Vlasakakis says, “The SEO vs PPC articles have been so frequently written over the past 5 years that i dont want to go on too much about the benefits of each, if you don’t’t know this already the a beginners guide to SEO is suggested to be read.

Over the years many specialists when it comes to search engine optimisation have looked into what are the differences in click through rates between AdWords and the organic search. Many still stick by the 80% organic 20% adwords, although many statistics have proven this to be wrong. Several years ago PPC may have had a 20% click through rate but this was before google decided to alter the layout of search results.

Google search results now have changed over the years, a significant amount of front page real estate has gone to paid search”.