‘Six different approaches to online product recommendations’ – ‘Econsultancy’ Blog
The latest ‘Econsultancy’ blog post is titled “Six different approaches to online product recommendations”.
David Moth says, “You need only take a look at Amazon’s homepage to understand the importance of product recommendations to ecommerce.
One report suggests that 70% of Amazon.com is devoted to recommendations, so it’s obvious that they play a vital role in exposing customers to new products and increasing sales.
In fact, according to an infographic from Monetate recommendations can increase revenue by up to 300%, improve conversions by 150% and help boost the average order value by 50%”.
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