‘Lead Gen Technique: Lead Enrichment’ – ‘Business 2 Community’ Article

Michael Osofsky says, “This is one technique among a series I’m covering on conversation mining for lead generation.

Once you’ve got a lead you can use this next technique to build a profile based on what they talk about in social media. It could be a lead you’ve gotten from one of the previous lead gen techniques or it could be a long-term client whom you just want to get to know better. With NetBase, you can set up a topic on a particular author and build a profile as a dashboard. Your dashboard would then analyze the last year of posts made by that person which you could summarize as word clouds. You can also build a timeline to better understand when this person tweets, correlating it to other happenings in their company or industry”.