‘Timing and Email Marketing: Sunday generated 23% higher clickthrough than Tuesday in test’ – ‘MarketingExperiments’ Blog
The latest ‘MarketingExperiments’ blog post is titled “Timing and Email Marketing: Sunday generated 23% higher clickthrough than Tuesday in test”.
Daniel Burstein says, “In the MarketingSherpa Email Marketing Benchmark Report, 79% of marketers found delivering highly relevant content to be an either somewhat or very significant challenge.
When you break down email relevancy to its core components, it is essentially a combination of:
Getting the right message …
To the right person …
At the right time.
While we often write about email messaging on the MarketingExperiments blog, today we’ll focus on that last element of relevancy – timing – in the following experiment with a MECLABS Research Partner …”.
Timing and Email Marketing: Sunday generated 23% higher clickthrough than Tuesday in test
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