The latest ‘MarketingExperiments’ blog post is titled “Credibility: 9 elements that help make your marketing claims more believable”.

Daniel Burstein says, “Lance Armstrong cheated. Manti Te’o didn’t have a girlfriend. Heck, a Subway footlong isn’t even 12 inches long. Face it — we live in a fairly uncredible age.

Which is, of course, a major challenge for marketers trying to communicate the value of their products.

That’s why, in the MECLABS Value Proposition Development online course, Flint McGlaughlin, Managing Director, MECLABS, teaches about the importance of communicating with credibility”.

Credibility: 9 elements that help make your marketing claims more believable

‘MarketingExperiments’ Blog

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