‘E-Commerce Email: Converting the Customer’ – ‘Website Magazine’ Article
The latest article on ‘Website Magazine’ is titled “E-Commerce Email: Converting the Customer”.
Allison Howen says, “Cart abandonment is among the most frustrating problems that e-commerce merchants face, and unfortunately, it happens way too often.
In fact, 80 percent of online shoppers have placed an item in a shopping cart and left the site without making a purchase, according to comScore’s Online Shopping Customer Experience Study. These abandoned items represent lost opportunities and leave merchants wondering why a purchase was not completed”.
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