The latest article on  ‘Marketing Land’ is titled “Custom Audiences May Be Facebook’s Most Compelling Ad Product”.

Greg Sterling says, “One of the most powerful advertising vehicles available on Facebook will probably turn out to be its still little-known Custom Audiences tool. Introduced in August last year, Custom Audiences enables Facebook marketers to target their existing users based on Facebook ID, phone number or email address. Facebook says that it has taken pains to prevent user”.

Custom Audiences May Be Facebook’s Most Compelling Ad Product

Marketing Land

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