MarketingSherpa has released a case study titled “Email Marketing: Expedia Cruise Ship Centers uses data-triggered human interaction to increase bookings 81%”.

Courtney Eckerle says, “Aligning data with real people is a difficult line to walk for many marketers. However, using data effectively can help personalize email, a tactic 32% of marketers find effective according to MarketingSherpa’s 2012 Email Marketing

Handbook.

In this case study, read how Expedia Cruise Ship Centers used the information it had on past customers and integrated it with its telephone sales force”.

Email Marketing: Expedia Cruise Ship Centers uses data-triggered human interaction to increase bookings 81%

MarketingSherpa

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