‘Our Survey Shows That B2B Marketers Are Still Stuck In Their Product Marketing Comfort Zone’ – ‘The Forrester Blog’

The latest article on ‘The Forrester Blog’ is titled “Our Survey Shows That B2B Marketers Are Still Stuck In Their Product Marketing Comfort Zone”.

Peter O’Neill says, “Effective content marketing is now critical to B2B marketers’ success because useful content accelerates potential buyers along their journey, writes Peter O’Neill. This raises a serious content challenge for B2B marketers. Their content should be available and compelling across all touchpoints in the customer life cycle — from the awareness phase (from the vendor’s point of view) through to the phase that Forrester calls customer retention and expansion.

Are B2B marketers rising to this challenge? Forrester’s Q4 2012 US And Europe B2B Marketing Tactics And Benchmarks Online Survey provides us with an answer. As we make clear in this report, there is significant room for improvement”.

Our Survey Shows That B2B Marketers Are Still Stuck In Their Product Marketing Comfort Zone

The Forrester Blog