‘Personal Expression in 6 Seconds or Less: The Deets on Twitter’s Vine App’ – ‘Business 2 Community’ Article

Rebecca Rubin says, “Vine, Twitter’s new social video app, is perhaps most accurately described as “a livelier version of Instagram“. Released last Thursday, Vine lets you create and share 6-second Gif-like looping videos, and is available for download from the App store for the iPhone and iPod touch. Extremely easy to use, you simply tap your phone screen once to start filming and a second time to stop and poof you’re a filmmaker (watch out Spielberg).

When asked about the six second limit, Vine co-founder Dom Hofmann wrote on the company’s blog, “We believe constraint inspires creativity, whether it’s through a 140-character Tweet or a six-second video.”

Regardless of whether or not you agree, there’s no doubt that the app provides a wealth of potential marketing opportunities for your brand or business”.