The latest article on ‘MarketingProfs’ is titled “Building a Website Testing and Optimization Program: Measurement (Part 3)”.

Kim Ann King says, “Whether you have been testing for years or you are just getting started, building a successful website testing and optimization program depends on careful planning, implementation, and measurement. This is the third article in a three-part series that looks at the steps involved in creating a successful optimization program.

In this article, we’ll look how to measure and communicate the results of your website optimization program.

Optimization Measurement—Integrating Analytics and Testing

Testing platforms and analytics applications are naturally related: One is fundamentally designed to drive improvements on your site, and the other is fundamentally designed to help quantify the value of those improvements”.

Building a Website Testing and Optimization Program: Measurement (Part 3)

MarketingProfs

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