Shawn Collins’ latest blog post is titled “Ideal Number of Networks for an Affiliate Program”.

Collins Says, “Q: I’m researching possibilities to grow and expand our affiliate program and would really appreciate your expert advice on the following. Currently our company is present as a merchant on CJ, ShareaSale and we have in-house program (powered by HasOffers) as well. Do you feel there is much to be gained in joining another affiliate network (i.e. LinkShare or Pepperjam) or is there too much affiliate overlap between platforms. If adding a 3rd network is worthwhile, which one(s) would you recommend?

A: First of all, I think you probably already have one platform too many.

It’s totally sufficient for most companies to work with one affiliate network”.

Ideal Number of Networks for an Affiliate Program

Shawn Collins’ Blog

Sharing is caring