‘Managing Your Inbound Marketing Sales Funnel’ – ‘Business 2 Community’ Article

Greg Linnemanstons says, “Anyone with even a casual knowledge of Inbound Marketing knows its foundation is the art of qualified lead attraction. We often talk about filling the sales funnel with qualified leads, as if the sales funnel were this automated machine or process that turned a steady diet of leads into a predictable output of wonderful new customers. Oh, that it were so simple!

No, it’s not simple or easy, but it’s also not rocket science or splitting an atom. It’s about creating and implementing processes that take advantage of available tools to effectively manage the contacts and activities that make up your sales funnel. Before I get into process, a few definitions”.