‘The 10 Commandments of Highly Successful Google PPC Ads’ – ‘Business 2 Community’ Article

Angelo Tsakonas says, “As most recent reports cite Google as having more than 80% of the search engine market share, Google AdWords has become an essential tool for small businesses to connect with and market to potential customers. By targeting users based on what keywords they search for, AdWords isn’t about the tactic of “spray and pray”—just blasting out marketing materials to as many people as possible. It’s about finding targeted users who would be specifically interested in the product or service advertised.

While the time it takes to get set up and running is deceivingly short, don’t think Google AdWords is as simple as entering a few keywords, writing an ad and linking it to your web site”.