The latest article on ‘MarketingProfs’ is titled “Three Steps for Making (Big or Small) Data Work for Marketers”.

Raj Kadam says, “One of the questions most commonly asked of me (because I work at an analytics company) is what tools we use to manage all the data we have access to and how we make sense of all the that information.

Perhaps counterintuitively, I often suggest that thinking about purchasing sophisticated data tools may not be necessary, at least not at first.

With a few simple steps, data can work for you even if you don’t have fancy tools. Here are three steps that can make the most impact”.

Three Steps for Making (Big or Small) Data Work for Marketers

MarketingProfs

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