‘What’s Ahead For Dam? A Look To The Road Ahead’ – ‘The Forrester Blog’
The latest article on ‘The Forrester Blog’ is titled “What’s Ahead For Dam? A Look To The Road Ahead”.
Anjali Yakkundi says, “This past year was an exciting one for digital asset management (DAM). In 2012, DAM became an important part of the customer experience management (CXM) ecosystem, especially in providing content and data services and acting as a repository for rich media content. In other words, DAM helps enable marketers and information workers to create and manage digital experiences and they’re associated content. Although many vendors I speak with have trouble articulating this vision to customers — many still think of DAM in terms of its traditional roots with creative professionals and niche verticals like publishing and media and entertainment — I’ve also seen a shift in other vendors to embrace this trend. This is smart, as based on the client questions I get, CXM is where DAM will find the most traction”.
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