‘How to build a social brand: The Nokia case study’ – ‘Econsultancy’ Blog
The latest ‘Econsultancy’ blog post is titled “How to build a social brand: The Nokia case study”.
Cielo Lutino says, “How quickly fortunes change. Just eight years ago Nokia was the world’s leading smartphone manufacturer. Today it’s so far behind the competition that it trails beleaguered Blackberry in shipments to retailers.
A “challenger brand” is what Tejal Patel, global head of social commerce and performance for Nokia, now calls the company”.
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